A New Paradigm - Mediating between Designer and Developer

Today’s web design is focused on creating simple and meaningful user experiences.

Development and design were once separate professional domains, but now are intertwined, as the industry embraces the marriage of css and xhtml.

Unifying the expertise of graphic designers and programmers requires a new breed of web devigner (developer + designer) that is capable of communicating in both code and images—with a designer's sensibility and a developer's pragmatism.

Attention To Detail - Design is in the details, but coding is not always an exact science.

The term “web standards” is very much a misnomer. Developers are faced with creating user experiences that are browser-independent, yet browsers themselves are not objective parsers of code.

Creating websites that can handle a variety of media requires being up to date with the latest work-arounds and tricks that can make sites pixel-perfect regardless of if they are being presented on a cell phone, a touchscreen, a printout, or a computer.

Designed with Love - Design is not dispassionate, creation comes from the heart.

Creating is not a dispassionate process. Every step of the way requires nurture and care.

A designer’s projects should not just be a means to a paycheck, but an extension of themselves: their values, their aesthetics, and their passions. It takes something inside to give meaning to design.